The film we created pertains to a massive social group of people who are brought together by cars and action. Our audience range is from 15-30 years old. Gender definetely pertains more towards men as they are the majority in the social group of car lovers. The geography of our audience is majority international but more pertaining to areas that are developed enough to relate to people who use and see cars on a daily basis. The income level of the viewers would be between 40k year and up as this sort of money allows these people to further dive into their interest of cars and actually be inspired by the movie to build a car.
Fast and furious 7 used many techniques to market their movie but a big one for their followers was universals decision to put Paul walker at the forefront of the global marketing campaign. this was a perfect scheme for them. People that were die hard Fast and Furious fans and even some not so die hard viewers, absolutely love Paul walker. he is a huge part of the car seen across the globe. So what better way to market this movie than appeal to your exact target audience. The persuasion that sent these people flooding into the theater included the use of media such as billboards. On these billboards and social media posts they slapped Paul's face on them and added a small sentence that said FOR PAUL. This made everyone that was a Paul walker fan or a Fast and Furious fan go absolutely crazy. So crazy that they were so hyped to see the movie they were ready to buy a ticket even before the movie made a premier.
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