The new mad max movie although used many techniques to advertise their film, didn't have to put forth as much effort as their is a huge following of the mad max series in general. They used general advertising strategies like releasing trailers on TV and posting to social media. They also held a contest where they had people take a selfie and caption it #iammax. These pictures were then placed on billboards across the world, then the select winners were given access to a special premier screening party on the release. This generated advertising for people who viewed the billboards and they got to make some of their fans feel very special and flabbergasted. This movie brought many different interest groups so the target audience was far broader than other movies.
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